VIP and loyalty programmes explained
A loyalty program — or VIP club — rewards players for the volume they stake. The more you bet, the more comp points you collect and the higher your tier. Rewards range from small bonuses to a personal manager and invitations. This page explains how such schemes are usually structured and what they ask in return. It does not describe Playone's VIP program, whose terms are set by the operator.
Comp points and loyalty points
Points are earned per amount wagered, not per amount lost. A typical rule awards one point for a fixed stake on slots and fewer points for table games. Points can be exchanged for bonus money or used to climb tiers. Because they track turnover, a player who stakes the same money many times over earns more than one who plays briefly — even if both lose the same amount.
Loyalty levels and tiers
Most schemes have several loyalty levels with names like bronze to diamond. Higher tiers offer better point conversion, VIP cashback rates, faster handling of requests or higher withdrawal limits. Tiers may be reviewed monthly; if your play drops, your level can fall. The top tiers are often invitation-only and aimed at the high roller segment.
Rewards and the personal manager
Higher-tier rewards can include birthday bonuses, tailored offers and a personal manager who contacts you directly. This contact is a sales function: its purpose is to keep you active. Be cautious with personalised offers sent after losses or late at night. You can usually ask to opt out of VIP contact or marketing in your account settings.
What to read in VIP terms
- How points are earned per game type, and whether they expire.
- Whether VIP rewards are cash or bonus money with wagering — see wagering explained.
- Conditions to keep a tier, and whether the operator can change the programme at will.
- How VIP cashback is calculated, compared with standard cashback.
Loyalty and player protection
VIP status is designed to reward play volume, and play volume is also the main driver of harm. Regulators in several countries have restricted VIP schemes for that reason. If a tier target starts to influence how much you play, that is a sign to step back. Deposit and loss limits, explained on the limits and self-exclusion page, work regardless of tier. Other promotion types are listed in the bonus overview.